Tuesday 24 March 2020

galaxy


1) Who is Audrey Hepburn?
Audrey Hepburn was a huge Hollywood star in the 1950s and 1960s
2) Why did Galaxy select Audrey Hepburn for this advert? 
it was in the same year her movie got a big hit, which is called celebrity endorsement.


3) What are the connotations of Audrey Hepburn and celebrity in this advert? 
That she is often in control and subverts woman stereo types

4) Why is the advert set in the 1950s? What audience pleasure does this provide?
this advert may appeal to female audiences as it is around in this time that women began becoming equal with men.
5) What is intertextuality?

the relationship between texts

6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
it was a bright mild day with a peaceful atmosphere.the actors were also wearing quiet vintage clothes7) Which of Propp's character types are represented in the advert? (Note: you will not find them all). 
heroinne
8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
Because there is the start when the man and woman meet eyes, the middle when she is bold and decides where she sits and illegally steals a mans hat which if it was in reality, she would get arrested but this was an ad so we all just let it slide.
9) What representations of gender can you find in this advert?
you can find that women are quiet bold and especially in this ad, it also represents women as rebels since women were not supposed to go out by themselves
.10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.
In this advert, there is a mix of stereotypes, for example the man is still the one who urges the woman to come to him and i driving.You also don't see any women driving which could infer the fact that women don't have the money to buy that and that  they should stay at home.however, it can also subvert stereotypes as in the and, the woman is bold and out on here own which wasn't supposed to happen when the advert was made. Furthermore, the women takes a mans hat whilst the man thought she wanted or needed him in which she simply walked of into the strangers car and even chose where to sit ignoring the fact that he had opened the door for her.

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