Black, Asian and minority ethnic
2) Why is there a need for blood in the BAME community?
So that it can help people of similar ethnicity.
3) What does this advert want people to do once they've seen it (the 'call to action')?I think that it would want to encourage more black and Asian people to donate organs and blood as only 3% of doners are of those ethnicity
4) Why is the advert called 'Represent'?
I feel like the advert is called represent as if you were a black or Asian person, you would represent the other black and Asians5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous.
lady lessure-famous grime rapper,Olympic gold medallist Nicola Adams and Labour MP Chuka Umunna6) Why is there a slow-paced long shot of empty chairs at the end of the advert?
showing that its near the end to the song which relates to the near end of those without blood or organs
7) How does the advert match the key conventions of a typical urban music video?
8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)It shows a female boxer a black scientist and a handicap basket-ball player.
9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
because the fact that they thought that this style of music to target the bame audiences
10) Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMP)
Right at the end of the video,it shows a close up of lady leisure with a face of make up which is usually stereotyped for women to wear, yet this video is supposed to be subverting stereotypes.
No comments:
Post a Comment