One direction history

Industry

1) How were One Direction formed and how is this reflected in the music video for History?
the group of one direction consisting of Harry,Niall,Liam,Zayne and Louiee were originally solo singers until they were paired as a group in the x factor .And i think that the impression it made on everyone was that you can do anything.

2) What is vertical integration? 
when a company owns other company's within the same chain of production
3) What is horizontal integration?
When a media company claims stuff from newspapers to TV 


4) How has technological convergence changed the way audiences consume music videos?
Because now it is easy to access music as it is on many different platforms

5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos? You may want to read this text from an article in The Inquisitr about the relationship between 1D and Simon Cowell.Their music videos, from what has been described to us, are completely in the hands of the production companies. There is no sense of genuineness. This is because it was Simon Cowl and Sony who toiled together to create 1 direction

Audience

1) What is the main One Direction audience - demographics and psychographics?
I feel like the target audience of one direction are teenage girls.

2) What audience pleasures are offered by the music video for History?
Personal relationships,Intersexuallity,Surveillance3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments? 
0:10-flashback(emotional)/ 0:29 shows them having fun together(represents their love with the audience)/2:03 (shows that they couldn't be where they currently are without their fans)

4) What is nostalgia and why is it a key audience pleasure for the History music video?
a sentimental longing or wistful affection for a period in the past. And its a key audience pleasure because it brings them back to the beginning.


5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?
By looking at the latest comments i have seen the way that the line 'this is not the end' really touches the audience due o their break-up.

introduction to music

1) What are the key conventions of music video?
I think that to make a good music video, you would need to of course include a song witch should be quiet catchy and or have a good beat to it.I also think that good camera shots as well as editing would be necessary
2) What is intertextuality?
the different types of media
3) When did music videos first become a major part of the music industry?
Music videos were first invented in 1920 but it began to rise in fame around the 80s due to MTV
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
MTV was launched in 1981 and music videos were important because i dont know sorry
5) How are music videos distributed and watched in the digital age?
now adays music really depend on marketing and music streaming platforms like spotify and apple music6) Why was piracy (illegal downloading on the internet) a problem for the music industry?
Because the artists were loosing profit.
7) What digital services did the music industry set up to combat the threat of piracy and illegal downloading? Give examples. 
8) What is digital convergence? the ability to view the same multimedia content from different types devices. the ability to view the same multimedia content from different types devices. 

assesment

1) What does intertextuality refer to in Media Studies? [2 marks]

when media products creates a reference to other media products.

2) Explain how the OMO advertisement reflects the social and historical context of its time. [6 marks]

It suggests that women are supposed to do all of the domestic house work.They are also expected to be presented in a certain type of way like a full face of makeup. The woman in the advert is also seen as 'perfect.The reason of this statement was to dig further into the fact that its as if if a woman has even the smallest flaw it would highly decrease the little reputation of which they carry. This is why i think that She is presented with a quite formal outfit along with fine nails and of course a heap of make up. I would also like to mention that she is carrying a joyful smile showing that they should be grateful for the so little of which they have. You can also sense the drastic inferiority and liberty in the women's possession,with stating such little of a detail like the fact that males are able to travel freely whereas women must always be escorted which may seem nice but is highly sexist.

3) How do advertisements reinforce and challenge stereotypes in the media?

An example of hidden racial adverts are like the BAME advert. The reason that i have chosen this is because it has chosen to stand out to bame members which the B stands for black. The reason that i have decided to point this out,is because of the fact that of all music, the style was rap, which is probably the most stereotypical thought about black people(The fact that they love rap).