galaxy

1) Who is Audrey Hepburn?
Audrey Hepburn was a huge Hollywood star in the 1950s and 1960s
2) Why did Galaxy select Audrey Hepburn for this advert? 
it was in the same year her movie got a big hit, which is called celebrity endorsement.

3) What are the connotations of Audrey Hepburn and celebrity in this advert? 
That she is often in control and subverts woman stereo types

4) Why is the advert set in the 1950s? What audience pleasure does this provide?
this advert may appeal to female audiences as it is around in this time that women began becoming equal with men.
5) What is intertextuality?
the relationship between texts

6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
it was a bright mild day with a peaceful atmosphere.the actors were also wearing quiet vintage clothes7) Which of Propp's character types are represented in the advert? (Note: you will not find them all). 
heroinne
8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
Because there is the start when the man and woman meet eyes, the middle when she is bold and decides where she sits and illegally steals a mans hat which if it was in reality, she would get arrested but this was an ad so we all just let it slide.
9) What representations of gender can you find in this advert?
you can find that women are quiet bold and especially in this ad, it also represents women as rebels since women were not supposed to go out by themselves
.10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.
In this advert, there is a mix of stereotypes, for example the man is still the one who urges the woman to come to him and i driving.You also don't see any women driving which could infer the fact that women don't have the money to buy that and that  they should stay at home.however, it can also subvert stereotypes as in the and, the woman is bold and out on here own which wasn't supposed to happen when the advert was made. Furthermore, the women takes a mans hat whilst the man thought she wanted or needed him in which she simply walked of into the strangers car and even chose where to sit ignoring the fact that he had opened the door for her.

NHS CSP ^_^

1) What does BAME stand for?
Black, Asian and minority ethnic
2) Why is there a need for blood in the BAME community? 

So that it can help people of similar ethnicity.

3) What does this advert want people to do once they've seen it (the 'call to action')?
I think that it would want to encourage more black and Asian people to donate organs and blood as only 3% of doners are of those ethnicity
4) Why is the advert called 'Represent'?
I feel like the advert is called represent as if you were a black or Asian person, you would represent the other black and Asians5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous.
lady lessure-famous grime rapper,Olympic gold medallist Nicola Adams and Labour MP Chuka Umunna6) Why is there a slow-paced long shot of empty chairs at the end of the advert?
showing that its near the end to the song which relates to the near end of those without blood or organs
7) How does the advert match the key conventions of a typical urban music video?

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)It shows a female boxer a black scientist and a handicap basket-ball player.


9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes? 

because the fact that they thought that this style of music to target the bame audiences

10) Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMP)

Right at the end of the video,it shows a close up of lady leisure with a face of make up which is usually stereotyped for women to wear, yet this video is supposed to be subverting stereotypes.

OMO CSP ༼ つ ◕_◕ ༽つ

1) What year was the advert produced?
19552) How were women represented in most adverts in the 1950s?
They were represented as the typical stay at home mother who should do nothing apart from house work and look good while their husband treats them like a dirtbag
3) How does the heading  message ('OMO makes whites bright') and typography promote the product?
It is showing that now there is a washing powder of which is able to make clothes purer than pure. 
4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

5) Why is a picture of the product added to the bottom right of the advert?
This is so that when you go to the shops, you will be able to recognise the product.6) What are the connotations of the chosen colours in this advert?
The advert consists of a lot of white to back up the fact that "it makes white bright"
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.It uses an example of a mother and her child speaking to each other on how they should buy and saying that they it is so good it will "shake her" this means that this is the only washing powder in which will work properly 

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.This represents women as housewife's and should only be used for chores.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?That woman were owned by their husbands and they were shown as inferior to their husbands and other men

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?he oppositonal reading is that the advert is sexist and may offend women because it implies stereotypes and nowadays women can do jobs that men can also

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.

2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 
In most60s print ads,women are seen as inferior and weaker than men.like my last picture, it is infering that the women should belong with the shoes.Futhermore,in the tide advert, it makes it seem like the woman wants to stay at home and wants to do the washing which infers the fact that women are worthless and it has became a normality that they should do all the housework.Finally,in the advert of which the woman is wishing the pilot goodbye can also be quiet sexist.The reason of this is because it states that the woman wants him to comew back soon infering that it would be hard for the woman tosurvive on her own without a man around to help.
4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.
Some people might still believe that woman are still seen as infireor.The reason that i said this is for example, in the gucci advert,the man is in the main image wheras the women are just seen in the backround and might only be there to please the men.Also,in the first advert, it might have a deeper meaning that maybe if women were to exit the house that they are more likly to get ill and therefore,they should stay at home.Finally
5) How do your findings suggest representations of gender have changed over the last 50 years?
I feel like the gender representation hasent really changed much.For example like in the gucci advert, it still consists of stereo types but is trying to hide itwithin the contex of the advert.

learner response ಥ_ಥ

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
www-this is a solid assessment with definite potential move higher.you start well and make some good references to the text/csp.
lr-you need to write in more depth for the 8 and 12 markers, offering a variety of different points and examples from the text.
2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:

Q1:2
Q2:6
Q3:3
3) Did you get any media terminology wrong in the assessment? Make a note of it here for future revision:no i didnt
4) Look specifically at question 2 - pick out three points from the mark scheme that you didn't include in your analysis of the unseen Grazia magazine cover.I didn't include the fact  that there was the bar code,colour scheme or that there was celebrities.

5) Now look at question 3. Use the mark scheme to identify three points you could have made regarding how Tatler reflects British social and cultural values.One point that i could have used was that tattler was more into gossip and fashion than news as you would expect from an upper class magazine.i could have also mention that the specific magazine is representing Britain as a very wealthy country and that most people are rich .Finally, i missed the fact that since the title has the word tattle in it, it infers that the audience wants to learn about other people.