OMO CSP ༼ つ ◕_◕ ༽つ

1) What year was the advert produced?
19552) How were women represented in most adverts in the 1950s?
They were represented as the typical stay at home mother who should do nothing apart from house work and look good while their husband treats them like a dirtbag
3) How does the heading  message ('OMO makes whites bright') and typography promote the product?
It is showing that now there is a washing powder of which is able to make clothes purer than pure. 
4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

5) Why is a picture of the product added to the bottom right of the advert?
This is so that when you go to the shops, you will be able to recognise the product.6) What are the connotations of the chosen colours in this advert?
The advert consists of a lot of white to back up the fact that "it makes white bright"
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.It uses an example of a mother and her child speaking to each other on how they should buy and saying that they it is so good it will "shake her" this means that this is the only washing powder in which will work properly 

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.This represents women as housewife's and should only be used for chores.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?That woman were owned by their husbands and they were shown as inferior to their husbands and other men

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?he oppositonal reading is that the advert is sexist and may offend women because it implies stereotypes and nowadays women can do jobs that men can also