zoella csp

1) Who is Zoella and why is she famous? How many subscribers does Zoella's YouTube channel have currently?

2) What is convergence?
Its When two or more media forms meet in one e.g Zoella’s website where you can buy her book, read her Twitter feed, see her Instagram photos and buy her beauty products.3) What are Zoella's videos about? Find five video titles and write them here:
Zoellas videos are about beauty and fashion tips and hauls also DIYs.
Titles include:
New Camera & House Favourites | ad

Getting Shizz Done | Book, Cleaning & Brownie Baking

Spring pinks makeup look

How to;Easter chocolate cupcakes

Easy festive DIYs4) What are the codes and conventions of vlogging videos?

• A Vlog name which gives information about what it contains. 
• A question that underpins post.
• Quirky music.
• Writing on the screen.
• Speaker central to the screen and speaks directly to the camera.
• Some props to keep video engaging.
• Lots of cuts (jump cuts – where the camera position is the same).
• Different angles and shots for variety. 
• Personal – this builds connection and trust with audience.
• Often conversational and informal in tone.
• Makes the start as compelling as possible: the hook.

5) How does Zoella use media language choices to create her online identity? Write about Zoella's use of mise-en-scene (CLAMPS) - particularly costume and make-up.

Colour scheme - pastel coloured because its soft and feminine
Images - positive, friendly, mischievous, silly, normal
Links - social media presence, successful dominant media presence 
content - style, fashion, tips, advice

Industries

1) How does Zoella make money? (You might want to read this Heatworld feature for more on this.)
Zoella makes money in many different ways like product placement, her books,her tours and obviously her youtube videos.2) What is a digital influencer? Why is Zoella considered a digital influencer?
A digital influence is someone who has influence over his or her followers and influence marketing identifies these individuals in order to reach potential buyers. Yes Zoella is one because she promotes things she's selling.3) Why do companies want to place their products in Zoella's videos?
Companies want Zoella to promote their products since they know that it is guaranteed that there will be many purchases due to the amount of her fans.4) Why are YouTube collaborations so important for helping digital influencers like Zoella to grow?
Its important as both subscribes from each channel will stay tuned in and watch their videos.This results in them gaining more views creating more revenues.5) How has Zoella moved into a more traditional media landscape in recent years?
Zoella has been 'creating' her own books.This is a form of traditional media language as its printed on paper.
Audience

1) Who is the target audience for Zoella's channel?

Zoella has a target audience of female teenagers as he speaks of everyday female life problems and promotes items like shampoo and makeup

2) How are audiences encouraged to participate in or feel part of Zoella's brand? 

Audiences are likely going to want to buy her products as most people want to be like her and that would be the perfect way to support or look like your idol

3) What audience pleasures are provided by Zoella's videos and associated products?

Personal identity 

diversion

information 

4) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Zoella?
The preferred readings of Zoella would be shes an influential person who's content is sent out in a positive way. Shes innocent and friendly. The oppositional readings would be she just talks about beauty and she's only focused on shallow issues. She's is famous for no skill and gives a stereotypical representation of women.

5) Why has Zoella been criticised by some people?
Zoe posted an image of herself on snapchat, in bed wearing a light top and showing the edge of her knickers. This was noticed by many people in a negative way since her target audience is teenage girls, therefore some thought it was wrong of her since it may of resulted in those girls being persuaded and becoming more revealing just like the photo. 
Representations

Read this Independent article arguing Zoella is a bad role model for young women.

Next, read this Independent article arguing the opposite. 

1) What is your opinion on this debate - is Zoella a positive role model for young women?
I personally think that she is a good role model for teenage girls as she is not over obsessed with beauty and is a very inspirational woman who can encourage many girls to be like her. However some people may think that this is a bad thing since most parents would like for their children to grow up and be a doctor or something like that rather that having to live off your youtube earnings.Some may agree with this tho that the perks of zoella is that she not only makes her money on youtube but she also makes books and promotes items like in her most recent video, she casually promoted the brand of her camera and so did her boyfriend without it seeming suspicious, quotes to support this point could be "Its currently the best camera" as well as her boyfriend who throughout the video said "OH and you know whats great about this camera... it has slomo too!"
2) What representations of women are provided by Zoella?
 I feel like Zoella represents all women the same as she is always referring to her viewers as girls and is always trying to promote make up and fashion designs specifically aimed at females therefore inferring that all women are into make-up and trendy fashion designs.3) What representations of celebrity are provided by Zoella? Is a self-made YouTube celebrity more authentic or positive than a traditional music or TV star?
 Representations of celebrity that are found through Zoella are that celebrities love their fans' devotion to them and that they continue to grow their empire through many media products.

4) How does Zoella represent herself? Is this the real Zoe Suggs or a media construction designed to sell products?
She represents herself as and anxious woman who likes make-up,fashion but also generous,however the media tries to present her as worse than she is to sell products and to become "famous".

5) What criticisms could be levelled at the representation of Zoella? 

Criticisms that can be levelled at the representation of Zoella is that her feminist personality may have a negative influence upon audiences as it may encourage women to want to out-rule men.