I agree to this statement with a minor extent, one reason I
think this is because if you take YouTube for example, and you go onto a big you tubers
YouTube channel, you will see that usually, if there is music, it would be an
unknown or unpopular song as YouTube would take down the video of the prosumer if it was a popular song more than an unpopular one,
therefore, showing the superiority of which the industry (in this case YouTube)
has compared to the audience. However, my opinion changes if we move onto
Netflix. This is because in my opinion I feel that the consumers/audience have
more advantages than disadvantages. For example they can watch a variety of
shows, movies and documentary’s, they have the opportunity to pause or resume of what they are watching which could be very useful towards the
audience, and I have many more advantages in mind, so this comes to show of how in some companies the
producers have more power and advantages than the consumer but in others, the roles can be switched. One huge joker that the audience has regarding power is illegal
downloading (aka pirating) which is applicable towards the music and film/
TV industry. The reason I am stating this big disadvantage towards the producers is
because if consumers are pirating and getting the product for free, this then means that they
are no longer paying the big companies/ owners the subscriptions needed to watch or listen to the product therefore putting
those companies out of business or out of money. So now as we just heard of that, I think that
we can guarantee that for TV and films the consumers have the advantage but
even though that in the music industry people also have pirating software's, the main
producer/ singer and or DJ could show their superiority in power and just stop their music as they were not
making a huge amount of profit in the first place and also therefore leaving the pirating fans to mourn. In
another form, if we investigate this theory that the producer has superiority in power deeper, we will be able to find more facts that build on that point. The reason I think this is
because if you take a close look to big companies like Disney, they have billions
if not trillions and they own many different companies worldwide! Also, if that wasn't enough, if we (the consumers) manage to take down one of Disney’s documentary/ movie/ show (a really low chance) or if the audience stops watching it because they don't like it much anymore, it
really wouldn't be a problem for Disney as they could just take down the non-liked
show/ movie/ documentary (or keep it up if they wish) as Disney one of the biggest or if not the biggest companies
would surely have some backup shows, movies or documentaries with the amount of big companies of which they own! So, in
conclusion I find that in some cases in film and TV, that the audience has more
power but in other ways, the producer has more power which I feel is the case.
Now, focusing more on the music industry again, I feel that in majority, the fans
would have more power, this is because as I previously stated, pirating and
also if the fans don’t necessarily like the song that the artist produced they
might not listen to it therefore reducing
the income of the artist(unless like the example i gave with Disney, they could have back up songs), this also might pressurise the artist as they would need
to put themselves in the audiences’ shoes and be able to produce songs of which
the audience could relate to and like. So, I feel like it is a pretty obvious choice
of which has the most power (the consumer). However, those two subjects were
pretty easy to cover but what if I told you that now there is something
almost unheard of to the kids of this generation and something that has in
terms of audience dropped from 7.4 million to just over 7 million viewers from
2014 to 2015 and has dropped an unimaginable amount between then and now! I am not
too sure upon newspapers as it is from a previous generation but based on my knowledge,
I feel that they both have an equal amount of power. Although, thinking deeper
into this, I think that the newspaper producers might just have more power than
the audience. The reason of which I think this is because the ideas of news
papers could relate to the hypodermic needle theory (the idea of which the
media is brainwashing you). A way that these two can relate could be by fake
news, my evidence to support this point is from in 1932 when the news said that
there was going to be an alien invasion and it was so believable that the state
of which the “alien invasion” took place had to be evacuated and some of the
biggest military forces were called in ready to engage in combat with these extra-terrestrial
space monsters and it ended up all being a joke as the journalists called it. The
reason I brought this up was so that I could give you a chance to see how we
consumers can be easily controlled by the media because what if it was some
sort of theft group who made us feel the need to evacuate and ended up robbing
us all. So, for the news, I feel that they have no doubt more power over us and
over powerful forces. Before I conclude this essay, I also feel the need to say
that now most big companies have overpowered many governments and states and
could pretty much use us as their slaves. That was all that I felt the producers overpower
the consumers by quiet a bit and have us on leashes.
Thank
you for reading and listening to my opinion and so in a total
summary, I find that the producers may have a significant amount more power than us.
summary, I find that the producers may have a significant amount more power than us.
Yours
sincerely,
Enzo
Ramalho
8w1,
media.
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