Newspapers: Daily Mirror - Language and Audience

 1) Write the definition of the following key language for newspaper front pages:

Masthead:

Pug: 

Made to catch the readers attention, it shows the logo of the newspaper and usually includes a coupon
Splash Head:

This is the biggest story in the newspaper and is introduced by the stand first
Slogan:

A catchy line that usually is what the paper is known for
Dateline: 

Found in the front page of the newspaper, it shows the price and date of the newspaper
Kicker:

this is what kicks off the gossip or 'happy' stories
By-line:

 Something usually found at the end of a quote or piece of writing who states the writer's name

Stand first:

An introductory paragraph that usually advertises the main story

2) How much does a copy of the Daily Mirror cost?
It is around 85 pence and is estimated to be 90 pence by next year

3) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?
It includes a tesco promotion which is stereotypical form their target audiance
5) What is the balance on the Daily Mirror front page between images, headlines and text?
they put more images than texts for their stereotypical audience

Audience

1) What is the target audience for the Daily Mirror?
The target audience of the Daily Mirror is people from the C1, C2, D and E classes with a focus on people of an older demographic The majority of readers are Strugglers, Mainstreamers and people who are retired.

2) Why does the Mirror front page story appeal to the Daily Mirror audience?
The front page story is less supportive of the Conservative party, a right-wing party, and is more in favour of left-wing parties like Labour so lower class audiences can more closely relate to the Newspaper as a majority of Strugglers are of Left-Wing beliefs. 

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
readers might enjoy the dailymirror because of their news that is 'limeted' and they might enjoy the tabloid news
4) Why are print newspapers generally read by older audiences?
Because they do not know how to function the online news.
5) How is the 'Wills and Harry royal rift' story on the double page spread constructed to appeal to Daily Mirror readers? 

it is more informal so it makes the audience feel a personal relationship with the royal family as the language used makes them feel like they know them. it also appeals to an older audience as they are more traditional and have been around with the royal family for a while.