Radio: Apple Beats 1 radio CSP case study

1) How have our music listening habits changed since 1960?
because we used to listen to music on cassets and radios etc... However now we can listen to whatever music when ever you want now that we have portable devices like phones and at home we can now listen to music on pretty much anything from x boxes to t.v's and now even on some smart fridges...Incredible right?!
2) When did Apple Beats 1 Radio launch and what is it?
The apple beats were first launched on the 30th of June back in 2015 in Los Angeles, New York City and London and it was a free form radio to listen to online via I-tunes.

3) What is the difference between Beats 1 Radio, iTunes and Apple Music?
Beats 1 radio  don't just provide music, they invite popular artists and have chats, do challanges etc.iTunes is all about media ownership, functioning as both a virtual record store and an efficient digital library for music and other media (movies, TV shows, etc) that you own personally. The software comes pre-installed on all Apple devices, and is available as a free download for non-Apple PCs and mobile devices. iTunes doesn’t require a subscription fee to use. 
4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)?
They each already had a creative background and they were established to the media industry so it gained Beats 1 viewers as one of the DJ's were from Australia and others from America which gave them a worldwide viewership

5) Why did Apple choose the three selected DJs for launch? 
So that they could maintain control over their streaming market and that they also have a reliable audience due to i-tunes
6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services? 
Because with a DJ, you can speak and provides a nicer atmosphere in my opinion
7) How does the content of the Julia Adenuga show differ from Radio 1? 
She was one of the only DJ's who would DJ with grime music and that is what made her different to others.

8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad thing for the music industry?
Because apple are in charge of beats as they own it like how Disney owns star wars. It is a good thing for apple and beats as they would be making a lot of money and would also be good for artists as their music is being promoted

9) Read the BBC feature on the launch of Apple Beats 1 Radio. Did the industry experts think it would be a success? Why?They Thought that it would be a small success compared to the other apple products. This is because they said that Beats was not  something to be made for listening to radios but to listen to music.however they said that there would be some buyers as apple is already such a big company and so will already have loyal consumers.

10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)
I believe that the beats 1 will not be a threat to most media companies an like i stated before, most people would not want to buy headphones with use only to provide you with radio stations since there are TV channels and radios which most people already have and so it would just be a waste of money to buy the headphones which  are quiet expensive.

Audience

1) Who is the target audience for Beats1 and Julia Adenuga in particular? Refer to demographics and psychographics.

I would say that for the beats1, their target audience would be adults as they are the ones who tend to listen to the radio more than children, teens and the elderly.

2) Why do people listen to Beats1? Which aspects of Blumler and Katz’s Uses and Gratifications theory relate to Beats 1 and its audience?

Personal relationship-As they could become a fan and develop a relationship with the DJ's a star guest appearances.3) Can the audience actively interact with the Apple Beats 1 Radio or are they passive when listening? How? Give examples. 
The audience are listening passively as there are no opportunities to phone-in or speak directly to the artists while they're on-air. However, there is some active listening as listener can actively add songs they hear to their library and playlists.4) Is Apple Beats 1 aimed at a mass or niche audience? How does this differ to BBC Radio 1?

Apple Beats 1 was marketed as a globally interactive radio which anybody could enjoy, however, their DJ's are incredibly specialised, and it could be argued that the station is specialised and targeted at a niche audience of hip/hop listeners. This is different from Radio 1 which was a very mainstream radio station that played popular music for a mass audience
5) Do you think Apple Beats 1 radio will be popular with young audiences or are streaming services the future of audio-based media?NO!